If you are honest in your conversation, you will reciprocate an honest feedback. If you pretend, you will not sound convincing and subsequently loose your credibility. If your non-verbal cues match with your spoken words they impart clarity and trust to your words. People read your thoughts and judge you by your behavior and attitude. What they see is more important to them than what that they hear. Great communicators never overlook the emotions and feelings of their audience. They value the power of non-verbal communication and implement it in their speech and action. This helps them to  be popular among both the elite and the masses.